What’s wrong with this advertising?
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Archive for November 21, 2004
Image booster for the US
Image booster for the US
2,500 Number of public-diplomacy officers employed by the State Department to further the image of the US abroad in 1991.
1,200 Number of public-diplomacy officers employed by the State Department to further US image abroad in 2004.
4 Rank of the United States among countries considered to be the greatest threats to world peace according to a 2003 Pew Global Attitudes study (Israel, Iran, and North Korea were considered more dangerous; Iraq was considered less dangerous).
$66bn Amount the United States spent on international aid and diplomacy in 1949.
$23.8bn Amount the United States spent on international aid and diplomacy in 2002.
85 Percentage of Indonesians who had an unfavourable image of the United States in 2003.
Second-party endorsements
90 Percentage of Americans who approved of the way Bush was handling his job as president on 26 September 2001.
67 Percentage of Americans who approved of the way Bush was handling his job as president on 26 September 2002.
54 Percentage of Americans who approved of the way Bush was handling his job as president on 30 September, 2003.
50 Percentage of Americans who approved of the way Bush was handling his job as president on 15 October 2003.
49 Percentage of Americans who approved of the way Bush was handling his job as president in May 2004.
More like the French than he would care to admit
28 Number of vacation days Bush took in August 2003, the second-longest vacation of any president in US history. (Record holder Richard Nixon.)
13 Number of vacation days the average American receives each Year.
28 Number of vacation days Bush took in August 2001, the month he received a 6 August Presidential Daily Briefing headed “Osama bin Laden Determined to Strike US Targets.”
500 Number of days Bush has spent all or part of his time away from the White House at his ranch in Crawford, Texas, his parents’ retreat in Kennebunkport, Maine, or Camp David as of 1 April 2004.
No fool when it comes to the press
11 Number of press conferences during his first three Years in office in which Bush referred to questions as being “trick” ones.
Factors in his favour
3 Number of companies that control the US voting technology market.
52 Percentage of votes cast during the 2002 midterm elections that were recorded by Election Systems & Software, the largest voting-technology firm, a big Republican donor.
29 Percentage of votes that will be cast via computer voting machines that don’t produce a paper record.
17 On 17 November 2001, The Economist printed a correction for having said George Bush was properly elected in 2000.
$113m Amount raised by the Bush-Cheney 2000 campaign, the most in American electoral history.
$185m Amount raised by the Bush-Cheney 2004 re-election campaign, to the end of March 2004.
$200m Amount that the Bush-Cheney 2004 campaign expects to raise by November 2004.
268 Number of Bush-Cheney fund-raisers who had earned Pioneer status (by raising $100,000 each) as of March 2004.
187 Number of Bush-Cheney fund-raisers who had earned Ranger status (by raising $200,000 each) as of March 2004.
$64.2m The Amount Pioneers and Rangers had raised for Bush-Cheney as of March 2004.
85 Percentage of Americans who can’t Name the Chief Justice of the United States.
69 Percentage of Americans who believed the White House’s claims in September 2003 that Saddam Hussein was personally involved in the 11 September attacks.
34 Percentage of Americans who believed in June 2003 that Saddam’s “weapons of mass destruction” had been found.
22 Percentage of Americans who believed in May 2003 that Saddam had used his WMDs on US forces.
85 Percentage of American young adults who cannot find Afghanistan, Iraq, or Israel on a map.
30 Percentage of American young adults who cannot find the Pacific Ocean on a map.
75 Percentage of American young adults who don’t know the population of the United States.
53 Percentage of Canadian young adults who don’t know the population of the United States.
11 Percentage of American young adults who cannot find the United States on a map.
30 Percentage of Americans who believe that “politics and government are too complicated to understand.”
This is an edited extract from “What We’ve Lost”, by Graydon Carter
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